Today, December 5, celebrates the anniversary of the repeal of Prohibition – one of the best and booziest “holidays” in the tippling calendar. In honor of Repeal Day, I’m sharing my favorite find from The Secret Financial Life of Food: the all-but-forgotten American Liquor Exchange.
The 1933 image above shows a group of distillers and importers gathered in a Park Avenue office, in the act of setting prices for wines and spirits after the repeal of Prohibition. Technically, this group was not an exchange, but a firm dealing in warehouse receipts (financial instruments that pledged as collateral certain commodities – such as barrels of whiskey). Take a look (click on the image to enlarge it): the chalkboard behind the auctioneer lists the bid and ask prices for various whiskeys – rye, Scotch – as well as other spirits (gin, Cognac, “Cuban rhum”) and Champagne and other wines. Most of the deals called for delivery in 30, 60, or 90 days after repeal went into effect.
Shout out to Ryan of the informative Trading Pit Blog, who owns this photo and kindly granted permission to use it in the book. Here’s another look at the same scene, from a different angle.
If you enjoyed this post, you might want to buy The Secret Financial Life of Food.
Exciting news! My new book, The Secret Financial Life of Food, will be available in bookstores on November 20, 2012.
…If you’d like to pre-order a copy, you can do so on Amazon (and thank you!)
…If you’re a journalist or blogger and would like a review copy, galleys are now available! Please go to this link and click the “Request!” button.
…If you’d like to hear more about the book, I’m giving a brief preview talk at the Culinary Historians of NY’s season opener meeting on Wednesday, Sept. 12. Event details are posted here.
…If you’re a fellow boozehound and you’re wondering, “Hey! Where’s the hooch?” Let me assure you, spirituous history abounds in this book. In brief, The Secret Financial History of Food focuses on commodities markets from a culinary perspective, and chapters focus on topics such as the former “Butter and Egg Men” and the rise and fall of pork bellies. But this book also gave me an excuse to talk about whiskey trading (grain and corn chapters, thank you), wine futures, and perhaps my favorite discovery during the long research months: the nearly-forgotten American Liquor Exchange, which set prices for wine and spirits post-Prohibition.
…Last but not least: if you’d like to arrange for an interview or speaking engagement related to the book, please email Meredith Howard at Columbia University Press (mhoward AT columbiauniversitypress DOT com) or me (kara AT karanewman DOT com).
Whew! That was a lot of information. We now return you to your regularly scheduled programming.