The team over at Columbia University Press has done a bang-up job this week introducing my new book, The Secret Financial Life of Food: from commodities markets to supermarkets. If you haven’t been over to the CUP blog this week, here’s what you missed:
Trading Places Video: Remember the film Trading Places, with Eddie Murphy? Watch a YouTube clip of financial bigwigs Randolph and Mortimer Duke (played by Don Ameche and Ralph Bellamy) explaining to Billy Ray Valentine (played by Eddie Murphy) how their commodity brokerage works. (I quoted a portion of this scene in the introduction to the Produce Futures chapter)
Book Giveaway! Best hustle if you want to win a free copy of The Secret Financial Life of Food – CUP will be picking a winner TODAY at 1:00 pm ET. (hint - e-mail email@example.com with your name and address.)
3 Predictions for the Future of Food-Based Futures: Although my book focuses on the history of food-based futures, most questions I’ve been asked center around the future of futures. (And with food prices on a breakaway tear, who can blame people for wanting to know what’s next?) So I’ve gazed into my crystal ball to offer three predictions for what’s next.
Enjoy! And while you’re surfing, don’t forget to buy a copy of The Secret Financial Life of Food (or two, or three….) for those on your holiday list who enjoy reading about food, finance, or history.
Exciting news! My new book, The Secret Financial Life of Food, will be available in bookstores on November 20, 2012.
…If you’d like to pre-order a copy, you can do so on Amazon (and thank you!)
…If you’re a journalist or blogger and would like a review copy, galleys are now available! Please go to this link and click the “Request!” button.
…If you’d like to hear more about the book, I’m giving a brief preview talk at the Culinary Historians of NY’s season opener meeting on Wednesday, Sept. 12. Event details are posted here.
…If you’re a fellow boozehound and you’re wondering, “Hey! Where’s the hooch?” Let me assure you, spirituous history abounds in this book. In brief, The Secret Financial History of Food focuses on commodities markets from a culinary perspective, and chapters focus on topics such as the former “Butter and Egg Men” and the rise and fall of pork bellies. But this book also gave me an excuse to talk about whiskey trading (grain and corn chapters, thank you), wine futures, and perhaps my favorite discovery during the long research months: the nearly-forgotten American Liquor Exchange, which set prices for wine and spirits post-Prohibition.
…Last but not least: if you’d like to arrange for an interview or speaking engagement related to the book, please email Meredith Howard at Columbia University Press (mhoward AT columbiauniversitypress DOT com) or me (kara AT karanewman DOT com).
Whew! That was a lot of information. We now return you to your regularly scheduled programming.