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Come to my seminar at the Manhattan Cocktail Classic!

Is there a book idea on your cocktail menu? If you’re a bartender or cocktail enthusiast considering writing a book, come hear an all-star panel of authors and publishers share their secrets about the book biz, and how they got their cocktail books written and published.

I’m really excited about this panel – as an author, this is a subject close to my heart. Hope to see you there!

Where: The Manhattan Cocktail Classic - Industry Invitational. At the Andaz Hotel (485 Fifth Ave., Second Floor, Liquor.com room – Studio 1BC).

When: Saturday, May 12, from 4:30 to 5:30 pm.

Who:  I’ll be moderating the panel, which includes Jim Meehan, managing partner of PDT and author of The PDT Cocktail Book; Lori Narlock,  publisher, Hang Time Press; Brad Thomas Parsons, author, Bitters: A Spirited History of a Classic Cure-All; and Maks Pazuniak & Kirk Estopinal, co-authors/publishers of Beta Cocktails.

What: The cocktail book landscape is changing – fast! Will this be YOUR year to publish a cocktail book and kick your career up to the next level?

Two of 2011’s strongest sellers were Bitters (which went into its second publishing run just one month after it came out) and PDT’s acclaimed new cocktail book. But in addition to conventional publishing, new paths are available for the bartender (or cocktail enthusiast) with something to say. Consider the cult success of Rogue Cocktails/Beta Cocktails, which was self-published, or the even newer e-publishing options for iPads, Kindles and other devices. One new publisher (Hang Time Press) is even publishing e-books containing 10 drinks apiece.

* Learn about the changing book publishing landscape for cocktail books.
* Get the details on self-publishing and e-publishing a cocktail book.
* Hear from the experts how they sold their book projects.
* Gather ideas for developing and selling your own cocktail book.

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