I am convinced that Betty Friedan is going to rise from her grave and beat someone to death with a jeweled thong.
Can someone please explain to me the deal with the “hot bartender” syndrome?
I was mildly appalled when I read about Black Book’s “hottest bartender” rankings. (And mildly unsurprised when I saw how few on the list are known for decent drinks.)
Then, as much as I adore the creative Cheryl Charming and her fabulous sugar cube jewelry, this suggestion for a custom bartender resume made me want to scream. (scroll down to #14, Becca Wheeler. You can’t miss them.)
And when did it become acceptable for bars and restaurants to advertise specifically for “hot female bartenders”? Oh, and photo required, please. I’m amazed by the mind-bogglingly sexist ads posted on Craigslist, which appear week after week.
I’ve actually started collecting them. My personal favorite: “If you’re Hot!!! & totally competent female bartender please send resume & current photo.” Don’t you love the way “totally competent” is thrown in as an afterthought behind the multiple exclamation points? Naturally, the same ad concludes, “Interviews will only be scheduled on receipt of BOTH current photo and resume.”
And yes, this appears to be a specifically Manhattan thing. Browse through the ads for surrounding areas (Connecticut; Long Island; Brooklyn) and you’ll see they don’t have that same buzzword slapped in there. They tend to look for “personable; energetic; neatness in appearance.” Same thing with other notoriously appearance-obsessed cities: San Francisco, Miami, even L.A.
It’s a head-scratcher that these ads are considered even remotely permissible. How is it that no one has filed a collective sexual discrimination lawsuit?
I completely understand that bar managers want to hire someone with an appropriate appearance (however you define “appropriate”) to represent their establishment. But it’s hard to believe that cocktail-centric female entrepreneurs like Audrey Saunders and Julie Reiner can co-exist in the same time and space as this weird, blatant objectification. Quick, someone get me Gloria Steinem on the speed-dial!
As for me, I’ll be the one ogling my drink, not the bartender.