I was a fan of De Kuyper’s “Hot Damn!” cinnamon schnapps, which was on the market/ then off the market /and now back in 80 and 100 proof format. The version I tried (before the relaunch) reminded me of those tiny red-hot candies — very sweet, but lots of sizzle.
In addition, Hiram Walker is launching “Original Cinn,” also a cinnamon schnapps, clocking in at 90 proof. I’ve not yet tried the product, but their marketing boilerplate promises an “aroma like fresh-baked cinnamon rolls with notes of vanilla and a warm, spicy finish on the palate.”
And last week, at Tales of the Cocktail, I tried Fireball Cinnamon Whiskey, and frankly I was ready to pocket the bottle and bring it home. It’s made with Canadian whiskey, and has the usual caramel/vanilla notes and amber hue found in the spirit. But the taste, heat level, and finish truly reminded me of those round red fireball candies — in other words, hot stuff! Unlike liqueurs, it wasn’t overly sweet, either. I’m dreaming of mixing it with fall apple cider.
However, I’m not so much a fan of the tagline printed on the back: “tastes like heaven, burns like hell.” The heat was more of a gentle glow than a Tabasco-like fiery furnace. I suspect that “burns like hell” will scare off less adventurous imbibers.