Spicy Spirits: Yazi ginger flavored vodka

I hate spirits targeted to women. I just don’t understand why I’m expected to want to drink something just because it’s pink, or just because a chick is printed somewhere on the label.

So sorry to say, Yazi Vodka (isn’t that the name of a contraceptive?) had a strike against it from the minute I saw the marketing material. The funny thing is, it’s not a particularly “feminine” bottle. It has a dragon on one side, and a red-and-and-white label on the other. Although it’s being marketed as “perfume-inspired,” in fact, the bottle has some serious heft to it. Perhaps it could be marketed to women looking for a weapon to fend off attackers.

Okay, that’s enough sniping about the packaging. What about what’s inside?

The ginger-infused vodka has a good punch to it, “sweet and spicy,” as advertised. Supposedly it’s made from four different species of ginger (which ones are not specified anywhere I can find), and cayenne, as well as lemon and orange.  I didn’t quite pick up the fruity notes. The cayenne zing sneaks up on you and lingers a good long time, though it probably would be tempered in a drink with some sweetness to it, like the “Yazitini” recipe listed on the bottle neck tag — essentially, a ginger Cosmopolitan. At 35% abv, it’s a little less potent than most of the 80 proof vodkas out there, which is not a bad thing.

The final verdict: Although the pseudo “Sex and the City” positioning makes me cranky, the spirit is just fine.  Chileheads will enjoy the lingering cayenne prickle.


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