Take this quiz: is it perfume or hooch?

It’s no secret that aroma counts for a lot in enjoying spirits. And it’s no secret that many spirits bottles resemble perfume flagons. But the line between liquor and perfume is getting awfully blurry. Don’t believe me? Take this little quiz. Is it perfume or hooch?
Example 1:  Is it perfume or hooch?

Eau de Robideau

Answer:  HOOCH!  This pretty flask, full of Scotch, was passed around at a recent Women & Whiskey event, and we were encouraged to spray it on our wrists. It smelled sweet and Bourbon-like, with woodsy and fig-like notes.

Example 2:  Is it perfume or hooch?

Suntory spritzers

Answer:  HOOCH! This is whiskey again. These little perfume spritzers were given out to journalists at a Suntory whiskey launch. But we were asked to spray it into glasses for sniffing the aroma, not encouraged to spray it on ourselves. (Note – atomizers could be a great way to do an absinthe “rinse” for Sazeracs.)

Example 3:  Is it perfume or hooch?

Fresh Sake

Answer:  PERFUME!  Sold at Sephora, folks.

Want more proof? Jump over to the informative Cocktails & Cologne blog to read about the new arrangement between perfumer Roja Dove and Macallan whiskey.

So…how long before someone comes out with a truly potable perfume? Or a spirit meant to spritzed on without leaving you smelling like a sticky Manhattan? Gin seems to be taking on an increasingly floral cast — that gets my vote for most likely to cross the perfume/hooch frontier once and for all.


8 thoughts on “Take this quiz: is it perfume or hooch?

  1. Hi Kara! As you may guess, I love this post. And I may have the answer to your question regarding potable perfume. Horst Rechelbacher, the founder of the hair care and cosmetics company Aveda, started another company after he sold Aveda. It’s called Intelligent Nutrients, and it’s like Aveda, only a little more expensive and totally, 100% organic. Barneys carries it. That means that everything he makes for your skin or hair is utterly non-toxic and compeltely ingestible. I freaked out when he demonstrated by spritzing minty hairspray into his sparkling water. I think I told him this was the holy grail for my blog, Cocktails & Cologne. At home, I started spraying his “Destress Express” peppermint armomatic fragrance into my gin. Wow. My work is done now.

    I remember Robert Simonson talking about the trend of liquor bottles starting to look like cologne bottles: http://offthepresses.blogspot.com/2011/04/is-that-cognac-no-5-youre-wearing.html/.

    And think about everything that bitters have in common with perfume.

    Oh, and Bombay Sapphire gin commissioned a well-known perfumer, Geza Schoen, to make a perfume for them a few years back: http://cocktailsandcologne.wordpress.com/2010/09/02/gin-week-infusion/. It’s pretty good.

    I could go on and on! Kilian Hennesy, an heir to the Hennesy cognac fortune, has his own fragrance line called By Kilian. Frapin, another cognac house, also makes colognes.

  2. Pingback: Perfume or Hooch? | cocktails & cologne

    • Is that Courvoisier cologne still around? I met the guys who did it a couple years ago and tried to interview them. They were excited to talk, and then they just disappeared off the face of the earth. I was never able to track them down again. It wasn’t bad stuff.

      • I have seen it tucked away in a corner in a shop in Amsterdam, price still quite high. You prompted me to look for it on e-bay and I must admit one is in the post coming my way. Prices on .com are half as in .uk

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