How super high-proof spirits are like “the flashiest girl in the room”

My article about super high-proof spirits (“Idiot Proof“) went up on Slate yesterday morning.

Although I stand behind my opinion — that I prefer lower-proof spirits, and that above 90 proof, most spirits lose what makes them nuanced and drinkable – whoo, those Slater/haters sure do love to argue! The contentious comments have stacked up fast. Luckily, the editors at Slate encourage provocative topics and good arguments.

Yet, I can’t help wondering how the haters might have responded to this comment about rising alcohol proofs, which had to be removed (because it’s not attributed):

“It’s gotten over-the-top,” one well-known producer (who asked not to be named) told me over shots of (pleasantly 80-proof) bourbon. Some distillers use high-proof spirits to attract attention, he hypothesized, comparing pumped-up alcohol volume to a dramatic boob job. “It’s like they’re trying to be the flashiest girl in the room,” he continued. “It’s a way of saying, ‘look at me, look at me!’”

Funny how timing works out, too. The article was written months ago – but now, it’s being published only days before my Tales of the Cocktail seminar on Low Octane Libations. That seminar will focus more about praising lower-proof cocktails rather than bashing higher-proof variations. Then again, Tales is about the cocktail lovers — not the haters.

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