If you’ve lived in New York for any amount of time, you’re familiar with the fliers posted in every record store and coffee shop promising, “Dan Smith Will Teach You Guitar.” They’ve been around for at least a decade, possibly longer. So I was gleeful to see that a new East Village restaurant, King Bee, had created a drink with that name when it opened last week, wink-wink all you long-time New York denizens. So gleeful, in fact, that I promptly tweeted:
Sometimes I forget that celebrities have twitter accounts. Even NYC micro-celebrities. So I searched, and lo and behold, there he was.
I was pleasantly surprised when he replied, though he dashed my meta-dreams of trying out his eponymous drink with me:
How many of us have a drink named after us? A little (sincere) flattery seemed in order.
Now, here’s the kicker. I guess the moral of the story is, if your brand ain’t broke, don’t fix it.