If you’re headed to Tales of the Cocktail in New Orleans next week, please come say hello! Here’s where you’ll find me — that is, when I’m not tippling at one of NOLA’s many amazing bars:
Wednesday, July 16, 1:00-2:30 PM: Innovation: Pathbreaker or Abomination? seminar
We’ll be talking about “the good, the bad and the ugly of innovation” — including the thought process behind creating innovative new spirits and other products; when does innovation enhance the industry and when does it harm it?; the difference between how consumers and the trade perceive innovation; and what journalists look for when deciding whether to write about innovative new products.
Panel participants include Avery Glasser of Bittermens; William Grant brand ambassador and self-described “cheeky monkey” Freddy May; Derek Elefson, a veteran of the flavor industry, and me. Audrey Fort of Domaine Select is moderating the panel.
This panel is intended for “the industry” — bartenders, spirits producers and the like — but if you’re an interested civilian I’d strongly encourage you to attend for one simple reason: a crazy-innovative cocktail will be served. And it’s something you can’t get anywhere else. I can’t reveal what it is (yet), but when Audrey told me what it was I stopped and said….”Wait. You can DO that?!?”
Friday, July 18, 2:30-3:00 PM: Cocktails for a Crowd book signing
I’ll be in the lobby of the Monteleone signing copies of my book about big-batch cocktails. Drop by and pick up a personalized copy to find punches, pitchers and bottled cocktails to make for your next summer soiree, or to give as a gift for your favorite host or hostess.
See you in New Orleans!