It’s that time again…time to gaze into the old crystal ball and predict what we’ll all be drinking in the year ahead. (I tried this last year as well – how did I do with my 2014 predictions?) So….here’s what might happen in 2015:
1. Bars become more casual. Speakeasies aren’t going away, but they are no longer the center of the cocktail universe — they are not just one option among many. As many of the old-school cocktail dens celebrate the decade mark (hello, Employees Only), the new entrants to the bar scene are more casual (Boilermaker, the Happiest Hour, Midnight Rambler, Pastry Wars, etc.) and less overtly theme-driven compared to 2014. There’s still a LOT of effort going on behind the scenes – but the overall effect is a whole lot breezier now.
2. The Nordic food trend will spill over into cocktails. I think I was too early with this one last year. I’m (still) waiting to see smoked hay and sea buckthorn in my glass, but Scandinavian food is still ramping in the food world, plus I’m grooving on Baska Snaps lately. Call me when IKEA opens a pop-up bar, okay?
3. We’ll drink lots and lots and lots of shots. To be clear: I’m resisting this trend with every fiber of my being, because I think shots are about getting drunk fast, not about enjoying a cocktail experience. But I see it coming anyway, in the form of upscaled boilermakers (a drink with a shot dumped in it) and “backs” (beer + a shot on the side) and miniaturized cocktails served as “shots.”
4. Bartenders and budtenders will collide. That’s right: cannabis cocktails are in the offing. Considering the growing number of states legalizing and de-criminalizing marijuana and chef-driven experiments with gourmet edibles and potables, I’m expecting to hear more about weed-laced libations in 2015. Oh, and can we talk about the “marijuana-inspired” vodka that just landed on my desk?
5. Single-grain Scotch will attract attention. That’s single grain vs. single malt, not whiskey made from a single type of grain. New entrants to the field include Haig Club (that David Beckham-backed brand from Diageo), and Girvan (William Grant). Irish whiskey already has plenty of single grain options, but we haven’t heard much about single-grain Scotches to date. That will change in the year ahead.
6. Jetsons-style cocktails will come to life. Between flashy robot bartenders on cruise ships, Monsieur the “robotic bartender,” and Keurig-style “automated craft cocktail machines,” technology will complete its takeover of the world, one cocktail at a time. OK, I’m exaggerating. But just a little.
7. More flavored whiskey, less flavored vodka. This seems true of both unaged “moonshine” as well as the brown stuff. Can’t wait to see some of the over-the-top flavors. Speaking of which, I’m going to leave these press releases for Butterscotch Moonshine and pecan pie-flavored whiskey liqueur right here.
8. We’ll spring for cocktail accoutrements. The cocktail revolution has finally matured — and so has a generation that came of age during the craft cocktail movement. Think about all the now 30-somethings (yes, including “older Millennials,” for those of you obsessed with marketing to that demographic) that now have mortgages and babies, and now entertain at home instead of hanging around for last call. They’re the ones making nests (and wedding registries) that include coupe glasses and fancy bar carts.
9. “Outlaw gin” will be in. I’m excited about the direction that gin seems to be taking. There seems to be more experimentation, more expression, more outliers. Not just the barrel-aged stuff, either (which I suspect has peaked, by the way). But I’ve had a quite a few “I didn’t know you could DO that” moments with gin lately: gin made with extra juniper, with almost no juniper; no citrus; gin from sugar cane; from Yerba Mate; savory gin, sweet gin, gin from all corners of the globe, even one with an AOC. Yes, yes, a thousand times YES. These gins defy the usual categories and I’m very excited about them.
10. Japanese whisky will skyrocket. Asia’s whiskies already were on the ascent in 2014, as Taiwan’s Kavalan and Japan’s super-smooth whiskies came to the forefront. But then, whiskey guru Jim Murray named Yamazaki Single Malt Sherry Cask 2013 as his top-rated pick in the latest edition of the World Whiskey Bible, catapulting it above even Scotch whiskies. This category will be unstoppable in the year ahead, and Suntory and Nikka will be flooding Western markets with plenty of good stuff. Enjoy it – by 2016, we’ll be declaring Japanese whiskey as “over.”