Where to find me at Tales of the Cocktail

tales

If you’re headed to Tales of the Cocktail in New Orleans next week, please come say hello! Here’s where you’ll find me — that is, when I’m not tippling at one of NOLA’s many amazing bars:

Wednesday, July 16, 1:00-2:30 PM:  Innovation: Pathbreaker or Abomination? seminar

We’ll be talking about “the good, the bad and the ugly of innovation” — including the thought process behind creating innovative new spirits and other products; when does innovation enhance the industry and when does it harm it?; the difference between how consumers and the trade perceive innovation; and what journalists look for when deciding whether to write about innovative new products.

Panel participants include Avery Glasser of Bittermens; William Grant brand ambassador and self-described “cheeky monkey” Freddy May; Derek Elefson, a veteran of the flavor industry, and me. Audrey Fort of Domaine Select is moderating the panel.

This panel is intended for “the industry” — bartenders, spirits producers and the like — but if you’re an interested civilian I’d strongly encourage you to attend for one simple reason:  a crazy-innovative cocktail will be served. And it’s something you can’t get anywhere else. I can’t reveal what it is (yet), but when Audrey told me what it was I stopped and said….”Wait. You can DO that?!?”

Friday, July 18, 2:30-3:00 PM:  Cocktails for a Crowd book signing

I’ll be in the lobby of the Monteleone signing copies of my book about big-batch cocktails. Drop by and pick up a personalized copy to find punches, pitchers and bottled cocktails to make for your next summer soiree, or to give as a gift for your favorite host or hostess.

See you in New Orleans!

Meet the Grande Dame(s) of New Orleans

In many ways, Ella Brennan is the Forrest Gump of N’awlins:  if something notable in the world of hooch happened, she was there. During Prohibition, she helped her uncle make bathtub gin. Trader Vic squired her around California during tiki’s heyday; she sipped daiquiris at El Floridita in Cuba when Hemingway probably crouched just a few barstools down. And her family built, piece by piece, the bars and restaurants that are now treasured pieces of New Orleans history, from the Absinthe House to Commander’s Palace.

And I got to meet her. Hell, I got to drink with her. 87 years old, and “Miss Ella,” as everyone calls her, still has an Old Fashioned brought to her living room by the staff at Commander’s Palace. I think I want to be her when I grow up.

I wrote about our conversation for Wine Enthusiast, conducted in said living room over said Old Fashioneds. But it’s only part of the story.

The women below also are an important part of the New Orleans arc. On the right, that’s Lally Brennan and (far right) Ti Adelaide Martin, aka “Miss Ella’s” daughter. The two are cousins and co-proprietors of the legendary Commander’s Palace,  Cafe Adelaide and the Swizzle Stick Bar, and cocktail bar SoBou.

And the three women on the left are the “bar chefs” for the Brennan’s empire. (Yes, it’s just a coincidence that a woman helms the beverage operations at each, though it brings a certain neat symmetry to the story, from Miss Ella on down to the next generation of bartenders.)  How is a “bar chef” different from a bartender? Abigail explained it this way: Chef = chief.  “A bartender is about the hospitality aspect,” she said. ” A mixologist is about ingredients and technique. A bar chef is all of that. Like Ginger Rogers, you do it all backwards and in heels.”

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Left to Right: Lu Brow (bar chef, Adelaide’s), Ferrel Dugas (bar chef, Commander’s Palace), Abigail DeGullo (bar chef, SoBou), Lally Brennan, Ti Brennan drink “A toast to Adelaide, our Auntie Mame.”

If you don’t recognize where they’re seated, it’s Adelaide’s Swizzle Stick in the Loews Hotel, named for Adelaide Brennan – big sister to “Miss Ella,” and aunt to Lally and Ti.  The  Swizzle Stick Bar was named for Adelaide’s necklace, Ti explained: “It would dangle in her decollete – a gold swizzle stock would pop out of her necklace and she would lean over and swizzle her Champagne.”

Just as Ella Brennan learned to make cocktails as  a child (Eight years old was old enough to learn, she said. “Before that, you let them put the ice in the glass.”) Adelaide passed that tradition down too, Ti reminisced.

“We learned how to make cocktails at a very early age. Adelaide didn’t wake up too early and was never on time. It was always part of our life.”

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Printed on cocktail napkins at the Swizzle Stick, Adelaide’s personal “vapor remedy.” Ti surmises: “The ‘vapors’ might have been a hangover, or hot flashes.”

After paying my respects at Adelaide’s, we headed over to Commander’s Palace, in NOLA’s grand Garden District, where I enjoyed La Louisienne (equal parts Sazerac rye – natch, Benedictine and sweet vermouth, with a couple of dashes of Herbsaint and Peychaud’s for good measure, two more NOLA products). Although Ferrel wasn’t behind the bar, she had mentioned earlier that she had started out as a hostess at Commander’s Palace, while “a grumpy Italian guy worked behind the bar.” Ti knew immediately who that was:

“Mr. Leroy!” she exclaimed. “He was the head bartender at Commander’s Palace forever. We have a Manhattan riff named after him. With rhubarb. Sweet vs. bitters, and super strong.” She even remembered him growing up:

“It’s the south, and we were little girls. He was Mr. Leroy. She was Miss Ella. To everyone.”

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La Louisienne, as made at Commander’s Palace.

Drink consumed, it was time to head across the courtyard to meet “Miss Ella.” A uniformed server soon followed, bearing Old Fashioneds on a silver tray:  “An Old Fashioned for Miss Ella.”

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Miss Ella, in her New Orleans sitting room with her Old Fashioned.

Most of what we talked about that July evening is encapsulated in the Wine Enthusiast Q&A. But good stuff always gets lost on the cutting room floor, right? For example, Ella’s fond memory of the Absinthe House, which her brother Owen owned. Although their mother was scandalized that anyone would try to start a business in the nasty French Quarter, her brother helped gentrify the area. Ella called it “sophisticated” – Owen would wear a black suit in the winter, a white suit in the summer.

“The Absinthe House,” she said, dreamily. “That’s where you’d go to have an Absinthe Frappe, and Absinthe Suisesse, at least four different absinthe drinks.” (Modern-day tipplers, try to reconcile this with your current beer-sticky experience at the Absinthe House – I dare you.)  She had a job purchasing whiskey for the Absinthe House, although it was done on the down-low. “Women couldn’t work on Bourbon Street yet,” she said.

Dummies,” I heard Ti snarl, sotto voce.

Frankly, I can’t fault her for that sentiment. After all, just look at her legacy now.

Low Octane Libations: “cocktails are balanced libations that bring people together to celebrate life.”

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From left to right: Amanda Boccato, Greg Best, Joaquin Simo, Kirk Estopinal

This good-lookin’ crew was my panel from Tales of the Cocktail. We had assembled to talk about “Low Octane Libations” — and although I’ve long been a fan of lower-alcohol cocktails, there’s nothing like hearing the gospel straight from the bartenders. In retrospect, I think this topic hit a sweet spot, sandwiched among seminars and tasting events that focused on vermouth, sherry and other lower alcohol options, and I’ve been tickled to see post-Tales roundups listing “lower alcohol” as a trend in the making.

Although I was preoccupied with moderating the panel, I did manage to scribble down some insightful comments from the panelists. Highlights included:

  • Amanda Boccato, brand ambassador from Lillet, noted that “historical cocktails can be reinvented using lower proof spirits as the base, such as a Lillet Julep.” Unprompted, later on in the session Joaquin Simo of Pouring Ribbons noted that he had tried out a Lillet Julep spiked with Green Chartreuse. “It was so good,” he said.
  • This comment, from Greg Best of Holeman and Finch:  “As stewards of cocktail culture, we’re obligated to define cocktail culture endlessly. No one ever said it has to be boozy with bitters – there’s no rule.” Then he paused to define what cocktails are: “Balanced libations that bring people together to celebrate life.” The audience applauded!
  • Joaquin Simo on the rising phenomenon of Bartender’s Choice cocktails: “It’s an opportunity to bring out that coffee-infused vermouth – not Red Stag. If [guests] are giving you that much latitude, let’s not abuse it.”
  • Kirk Estopinal’s Pineau de Charentes Cobbler. All the cocktails were top-notch (and props to our Cocktail Apprentice leader, Christopher George and his team for making that so), but I especially loved how he defined the garnish:  as “good snacks on top.” His cobbler was topped with a quarter-wheel of lemon,  sprinkled with bitters and then sugar. How to get more guests at bars drinking cobblers? Here’s Simo’s idea: “Tell them the Cobbler was the Cosmo of the 1800s.”
Here’s the drink recipe:
Pineau de Charentes Cobbler  (Kirk Estopinal, Bellocq)
1 1/2 oz Ferrand Pineau de Charentes
1/2 oz lemon juice
1/2 oz simple syrup (1:1)
¾ oz Calvados or Cognac
Boston Bitters-coated lemon pieces, for garnish
Powdered sugar, for garnish
Add all (except garnishes) to a tin and shake hard with big ice. Strain over crushed ice and top with garnish.

Tales Preview: Spirited Dinners, Spicy Cocktails

Tales of the Cocktail is just one week away!  Already my mind is in New Orleans.

One of last year’s highlights was the tiki-themed Spirited Dinner. This year, I’ve already reserved my spot for RioMar. (holler if you’ll be there too!)  In browsing through the options, I’m delighted by the bold cocktail choices dotting the menus, such as:

Gabriel’s Share (@ Bacco): Cognac, Sauternes, black peppercorns, sweet cherries  (Quite a few peppercorn-spiked cocktails on the menus this year!)

Ocam’s Second Thought (@Boucherie) Bols Genever, Domaine de Canton, Trader Tiki vanilla syrup, Thai chile pepper

Pop (@Coquette) celery soda, vodka, Louisana hot sauce, lemon juice & peel, celery seeds

Paulina Meat Market Cooler (@Dickie Brennan’s Steakhouse) Meat-infused cachaca, roasted chipotle pepper, agave nectar, fresh watermelon juice, lime juice

And yes, that only takes me to “D” in the list of restaurants, which should give an indication of how many other fabulous spicy cocktails are available if you make it through the entire list. Go ahead, make a reservation. You know you want to.