Answer: HOOCH! This pretty flask, full of Scotch, was passed around at a recent Women & Whiskey event, and we were encouraged to spray it on our wrists. It smelled sweet and Bourbon-like, with woodsy and fig-like notes.
Example 2: Is it perfume or hooch?
Answer: HOOCH! This is whiskey again. These little perfume spritzers were given out to journalists at a Suntory whiskey launch. But we were asked to spray it into glasses for sniffing the aroma, not encouraged to spray it on ourselves. (Note – atomizers could be a great way to do an absinthe “rinse” for Sazeracs.)
Example 3: Is it perfume or hooch?
Answer: PERFUME! Sold at Sephora, folks.
Want more proof? Jump over to the informative Cocktails & Cologne blog to read about the new arrangement between perfumer Roja Dove and Macallan whiskey.
So…how long before someone comes out with a truly potable perfume? Or a spirit meant to spritzed on without leaving you smelling like a sticky Manhattan? Gin seems to be taking on an increasingly floral cast — that gets my vote for most likely to cross the perfume/hooch frontier once and for all.