Is Havana Club rum coming your way soon?

Photo credit: Tejal Rao, for Bloomberg

Photo credit: Tejal Rao, for Bloomberg

Well, THAT was fast.

Last Thursday, my article on questing for Havana Club rum went up on Bloomberg’s site. In short, it’s about the fact that the 50-year-old trade embargo between the U.S. and Cuba means that you can’t get Cuban rum — at least, not through most legitimate channels (although I found a loophole, and some worthwhile rum alternatives.)

And then yesterday came this surprise in breaking news: the U.S. is expected to normalize relations with Cuba. And that includes access to Cuban rum.

But wait — does that mean a bottle of Havana Club on every bar? Not exactly. Provisions include this little tidbit:

Small-scale imports of Cuban cigars and alcohol: US travelers will be able to import up to $400 in goods from Cuba, including $100 in alcohol and tobacco products.

$100 in alcohol isn’t a lot. And since retail outlets (and presumably, importers that sell direct to bars and restaurants) won’t have access yet, this effectively limits imports to private citizens who are bringing a few bottles at a time back from Cuba or duty-free in other areas. And it may not even be called Havana Club: according to rum maven Robert Burr, it may be re-labeled as Havanista.

What’s actually changing is that Cuban rum just moved out of the realm of “illicit alcoholic beverage.” That great thumping sound you hear? That’s bartenders across America pulling their contraband bottles of Havana Club out from under the counter and plunking them down on the bar in plain sight.

I’m glad I had the chance to search for my “holy grail” of rum. Now that it’s (slightly) easier to find, it’s your turn. Get out there and order your Havana Club; I’d love to hear where you find it and what you think of the rum.

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