Where to find me at Tales of the Cocktail

tales

If you’re headed to Tales of the Cocktail in New Orleans next week, please come say hello! Here’s where you’ll find me — that is, when I’m not tippling at one of NOLA’s many amazing bars:

Wednesday, July 16, 1:00-2:30 PM:  Innovation: Pathbreaker or Abomination? seminar

We’ll be talking about “the good, the bad and the ugly of innovation” — including the thought process behind creating innovative new spirits and other products; when does innovation enhance the industry and when does it harm it?; the difference between how consumers and the trade perceive innovation; and what journalists look for when deciding whether to write about innovative new products.

Panel participants include Avery Glasser of Bittermens; William Grant brand ambassador and self-described “cheeky monkey” Freddy May; Derek Elefson, a veteran of the flavor industry, and me. Audrey Fort of Domaine Select is moderating the panel.

This panel is intended for “the industry” — bartenders, spirits producers and the like — but if you’re an interested civilian I’d strongly encourage you to attend for one simple reason:  a crazy-innovative cocktail will be served. And it’s something you can’t get anywhere else. I can’t reveal what it is (yet), but when Audrey told me what it was I stopped and said….”Wait. You can DO that?!?”

Friday, July 18, 2:30-3:00 PM:  Cocktails for a Crowd book signing

I’ll be in the lobby of the Monteleone signing copies of my book about big-batch cocktails. Drop by and pick up a personalized copy to find punches, pitchers and bottled cocktails to make for your next summer soiree, or to give as a gift for your favorite host or hostess.

See you in New Orleans!

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